The entertainment world is leading the charts in this parameter with 13.47% ratings, just below it there is Electronic Device market with 13.2% rating. Sports category with the least percentage of 1.05 is at the bottom of the chart. Food industries, fashion, automotive, education, real estate, health, travel, finance, news, etc. are holding their positions in the decreasing order.

What marketers found on “Page Not Found” Chances of landing on a ‘Page Not Found’ or ‘404 Not Found’ while surfing on the internet are high, typo errors being the biggest reason of it. What seems to be ‘no man’s land’ for a Lehman on the internet, is a place for advertisement for a marketer. A good dealer or a businessman never wastes that essential space. We, as an advertising service provider, utilize that space for our clients to provide them a new platform to advertise their business or services. If you still don’t believe that getting your business ad on ‘page not found’ page will fetch you leads, then let us explain the gathered stats over the years.

Based on the research done, stats are prepared to know the hottest niche of business getting benefit from Page-Not-Found Advertises and target audience. First, let see which 16 trending niches of the businesses are getting the most from the Page-Not-Found advertising in Malaysia. The entertainment world is leading the charts in this parameter with 13.47% ratings, just below it there is Electronic Device market with 13.2% rating. Sports category with the least percentage of 1.05 is at the bottom of the chart. Food industries, fashion, automotive, education, real estate, health, travel, finance, news, etc. are holding their positions in the decreasing order.

Next is the gender of the target audience. Stats are prepared on the response of the customers (gender wise) to each niche. For instance, 80% females click on the entertainment advertisement and 53% male audience clicks on the Electronic Devices ads. These research results funnel down your target audience for you.

After gender factor, now comes the age group of the audience. Maximum percentage is held by the people of 26-35 years of age. The percentage varies with age group. This data also tells about the generation which is most active over the internet. Now, you know which niches are getting good return on their investment, and also the target audience for your business. Using these stats, MIDAS starts the ad campaigns for its clients.