Midas News Letter
June 2014 - Volume 002.
Brand Geeks Inc was granted the approval by the Ministry of Finance to organise Jaringan Usahawan Nusantara Sedunia 2013 (JUNS 2013), the only Malay language satellite event of the Global Entrepreneurship Summit 2013 held in Kuala Lumpur in October 2013. Due to the high profile of the event and the short duration of the promotion period running up to it, Brand Geeks Inc engaged the Midas Advertising Platform as one of its promotion tools to quickly grow awareness of JUNS and direct traffic to its official website and Facebook page
The design team from Brand Geeks Inc worked closely with the Midas team to produce the most engaging advertisements which was then successfully launched via the Midas Campaign Management System. Throughout the one month campaign period, the Midas team continued to consult Brand Geeks Inc on the effectiveness of the campaign and tweaked the campaign accordingly to optimise the quality of viewership.